lunes, 3 de febrero de 2014

4. HISTORY OF A PRODUCT

CONVERSE


Converse got their because of Marquis Converse the company creator in 1908. In those days there were no good sports shoes, so the Converse were the first shoe-rubber and canvas for playing sports. 

These shoes became more popular in the 1920s when converted as special shoes for skateball. The Converse All Star, were prometed by skateball players and later became the official NBA shoe. 

Also there were popular with artists and musicians of all types. 
Recently the Converse company los popularity because was sold to Nike company in 2003. However they are becoming popular again as we can see that 950 million pairs were sold by 2008. 





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